The Mobile Revolution 1.0.
  • Ewan MacLeod
  • August 2012

Slide contents

  • The Mobile Revolution
  • Topics
  • Mobile Industry Review
  • About Me
  • Mobile: This is big…
  • At the end of 2011…
  • 1.7 billion
  • 1.2 billion
  • 1.1 billion
  • 2.2 billion
  • 900 billion
  • 2 billion
  • 970 billion
  • 1.8 billion
  • 450 billion
  • 800 billion
  • 970 billion
  • 4.2 billion
  • 5.9 billion (1)
  • 5.9 billion (2)
  • 6.4 billion
  • 4 billion
  • Water, electricity
  • 87 countries have 100%+ penetration
  • 1.5 billion handsets sold last year
  • A glance at the revolution unfolding…
  • Mainframe computers
  • Minicomputers
  • The PC
  • Desktop Internet
  • Mobile Internet
  • It’s not a bubble, it’s a revolution
  • Browsing By Method of Access
  • By 2020, half of all payments will be transacted via mobile
  • Emails opened on mobile devices
  • The average person checks their mobile 150 times per day
  • The average person checks their mobile - africa
  • eBay: A sale every second via mobile
  • Avarege of 4 sold
  • More Android phones
  • Send an SMS while having sex
  • Even whilst sleeping
  • Not even with spouses/partners
  • 7.5 billion photos are uploaded to Facebook every month
  • What’s the consumer doing with mobile travel?
  • The Naples resort (1)
  • The Naples resort (2)
  • Door Opening
  • Pre-arrive requsts
  • Hilton (1)
  • Hilton (2)
  • Hilton (3)
  • Choice Hotels does $1m per month through mobile
  • EasyJet does £1m in 4 weeks from their app
  • Mobile booking for rooms & experiences
  • IHG does $10-12m per month
  • Marriott does $25m/month via mobile
  • Booking for same-day check-in
  • Buy to check-in within 24-hours
  • Carl Sparks, CEO, Travelocity
  • It’s not just about hotels…
  • Taxi
  • Taxi - phone
  • Cash, card
  • Driver
  • Paymend
  • Flights…
  • British Airways
  • Upgrade offer
  • Upgrade flight (1)
  • Upgrade flight (2)
  • Restaurants…
  • Bill Summary (1)
  • Bill Summary (2)
  • Americans shopped via mobile
  • - Now lets buy something
  • I run my lifestyle via mobile
  • “I’ll send my Double”
  • Commercial Video
  • Double
  • Duble (missing slide)
  • Immediate Recommendations
  • - Proposal
  • - Wi-fi
  • - Face time competable
  • - Thank you